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In the first quarter of 2007 over 620 billion text messages were sent. This is indicative of the fact that SMS has become a widely accepted and accessible form of communication. According to the Mobile Data Association SMS had become the preferred method of business communication among executives in England in 2004.

The stages of adoption of text in business is illustrated by the following diagram:
sms adoption

The CoreTalk solution has been developed by a SME which gave the development team unique insights into the problems faced by such enterprises. The market potential for the product varies from country to country. According to various publications by the United Nations 99% of all businesses in the EU, Australia and North America are SMEs. In Asia 70% of registered companies are SMEs and in 2000 there were over 2.5 million SMEs in Africa. There are over 2 million SMEs in the Caribbean and South America. In terms of text solutions this market is largely untapped and continues to grow. Most SMEs do need a texting product that will integrate with their existing systems and products.

As such CoreTalk presents a unique opportunity to businesses worldwide to deploy the benefits of SMS in their business processes. The benefits of using SMS in business include:

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Low cost communication
The worldwide average price of a text message is US$0.10.

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Text messages contain concise communication
 The importance of this benefit cannot be overstated in this day and age of information overload. Sending a short to the point message will improve the quality of communication.

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Flexible communication
SMS messages do not require the recipients of the communication to be available for a conversation. Text messages can be sent and received while the people involved are with another activity.

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Text messages are non-intrusive
Text messages are delivered to the recipients phone in a discreet manner and should a person not wish to be interrupted they can turn off their phone.

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Immediate communication
Over 75 % of text messages are read within one hour and over 90% within 12 hours. SMS messages will usually get you an immediate response. Mobile users are usually addicted to their phones, whether they would like to admit it or not. A well crafted marketing offer, with an incentive to respond quickly via return SMS, will usually result in a response more quickly than via an e-mail or other type of marketing offer.

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Improved service
These issues can be immediately forwarded by SMS to the relevant person and they can deal with the matter immediately. This in turn improves customer retention.

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Increased productivity
SMS messages take less time to be typed, are read faster and can be sent to multiple recipients. This means that work is not duplicated and core-issues are dealt with immediately.

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If the business adopts a text solution which has “push email” capabilities they are effectively upgrading entire network of employees, clients and suppliers to have PDA push email capabilities on their mobile phones without the large capital outlay associated with these devices.

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The technology is affordable
Text messages have a low cost per communication (average text costs US$0.10) and most text solutions can be installed on existing computer systems, with the only capital outlay required being the cost of a modem.

  the world's most advanced text solution for business.

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Webmaster: Celestine Ventures cc. Date of entry: July 2007 Latest Upload: 25 September, 2007