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According to Informa, there are more than 2.3 billion wireless subscribers worldwide out of a global population of 6.5 billion, and “texting” has become one of the most widely used mediums for communication.
The revenue generated by SMS is increasing exponentially each year. According to industry analysts Gartner report that text messaging delivered 70 billion of dollars of revenue in 2005. That means that revenues generated from SMS were bigger than all Hollywood movie box office, all video gaming, software sales and all music sold globally combined. According to Informa's World Cellular Data Metrics in the 1st quarter of 2007 revenues from SMS exceeded US$10 billion.It is clear that by deploying a text solution for SMEs providers will increase their revenue.
Text has become a socially accepted method of communication and according to the Mobile Data Association by 2004 SMS had become the preferred business communication method. Providers that begin to offer a SMSing solution will have an unrivaled opportunity to generate revenue from this largely untapped SME market.
According to various publications by the United Nations 99% of all businesses in the EU, Australia and North America are SMEs. In Asia 70% of registered companies are SMEs and in 2000 there were over 2.5 million SMEs in Africa. There are over 2 million SMEs in the Caribbean and South America. In terms of text solutions this market is largely untapped and continues to grow.
CoreTalk allows three text-related symbiotic products to be deployed simultaneously increasing the market share of all providers involved. The three products are:
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